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Manager, Customer Retention

Loan Business | Head Office

Job Introduction

Section: Channel Development & Retention

Direct Supervisor: Senior Manager

Job Description:

  • Plan, develop, design, and launch the retention program/campaigns by working with relevant sections or in-charge product marketing.
  • Optimize customer loyalty to our products & service through various programs, using various measurement matrices to evaluate the performance.
  • Develops and manages the marketing plans that support program growth including new member acquisition and existing member engagement optimization
  • Identify and provide insight on the target customer for retention
  • Propose alternative & relevant product/service, other value-added services (VAS), or other means to retain or capture new market share from the existing base
  • Business evaluation on the launched program and plan for improvement
  • Monitor the customer attrition within the industry through available resources for monitoring and work with the relevant sections to optimize retention through its program and activities.
  • Provide business measurement on the retention program and seek for improvement plan on the regular basis.
  • Other tasks will be assigned by the Line Manager

Job Requirement:

  • Degree in Banking, Business/Marketing, or other related fields.
  • At Least 5 years experience in Customer Satisfaction, Customer Lifecycle Management, or related skills in the Banking industry.
  • English proficiency & Computer literacy
  • Be Initiative, Proactive, Creative, Flexible, Friendly, Honest, and Hard Working.
  • Leadership with the ability to set prioritize goals through excellent organizational, planning, analytical problem-solving skills
  • Have great relationships with teamwork and lead the team to win and achieve the goal.